First Light / Clay Newcomb on The American West

The American WestJuly 28, 2026

Ep. 39: The River That Flowed From Nowhere, Part II

1:01
mid-roll
Dan Flores
MeatEater
July 28, 2026
Host-read (by Dan Flores)Direct responseBaked-in adApparel & Fashion
0:00 / 1:01
@ 49:44 in ep

Estimated current placement value

Low confidence
~$450range $72$3,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 1:01 · Host-read (by Dan Flores) · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Good Lord, they're finally here. At long last, after fighting and yelling and fighting some more, Clay Newcomb and First Light have done it. They have built a pair of work bibs together. Not just any work bibs. We're talking the Bear Grease bibs from Clay. Now, I've watched Clay work long enough to know that he wasn't going to put his name on a pair of hunting pants pretending to be work bibs, and boy, he did not. These are clay's invention for things like breaking mules, rendering grease, kneeling in the dirt. I'm going to use them all the time, trapping, working, fixing stuff. It doesn't matter. If you want good, durable, comfortable bibs, these are your bibs made from tough stretch duck cotton. They got briar-proof chaps that run from cuff to thigh. They got pockets damn near everywhere. Again, comfortable and durable. Put them on. You don't need to worry about having anything go bad. If it wasn't so hot right now outside, I'd be wearing them right now. But you can bet your ass I got them in my truck. And they are up at the Meat Eater Store right now at TheMeatEaterStore.com.

Auto-transcribed · verbatim audio matches · Report an error

Episode

The American West
Ep. 39: The River That Flowed From Nowhere, Part II
Host: Dan Flores
Publisher: MeatEater