Figure on Freakonomics Radio

Freakonomics RadioJuly 17, 2026

Are You Really Allergic to Penicillin? (Update)

0:58
mid-roll
Stephen J. Dubner
Freakonomics Radio + Stitcher
July 17, 2026
Host-read (by Stephen J. Dubner)Direct responseBaked-in adFinancial Services
0:00 / 0:58
@ 25:05 in ep

Estimated current placement value

Low confidence
~$1,800range $360$12,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 0:58 · Host-read (by Stephen J. Dubner) · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Freakonomics Radio is sponsored by Figure. Did you know that 40% of homeowners own their home outright? If that's you, don't let your equity sit idle. Tap it with a home equity line of credit. Figure, the number one non-bank HELOC lender in the U.S., helps tap equity you've built in your home so you can do things like tackle a renovation or pay down debt. Heloc is a line of credit secured by your home. You can draw what you need, repay and draw again. Figure offers a 100% online application. Get approved in five minutes and funding in as few as five days. It's faster than a bank loan and cheaper than a personal loan. Check your rate today without impacting your credit at figure.com slash Freakonomics. This post is sponsored by Figure, NMLS ID 1717824. Figure is an equal housing lender. For more information about their licensing, visit nmlsconsumeraccess.org. Figure's HELOC is subject to credit approval and terms apply.

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Figure sponsor landing page on Freakonomics Radio

Figure sponsor landing page advertised on Freakonomics Radio

Figure landing page captured for its sponsorship on Freakonomics Radio.

figure.com/Freakonomics

Episode

Freakonomics Radio
Are You Really Allergic to Penicillin? (Update)
Host: Stephen J. Dubner
Publisher: Freakonomics Radio + Stitcher