Fatty 15 on Just Alex

The fact that this is not something that, you know, Eric, my husband, and I as a Navy physician, three-war veteran, you know, it wasn't us kind of coming up with something in the kitchen, right? This was 10 years of Office of Naval Research funded work demonstrated, checking off all the boxes from a safety and regulatory and efficacy standpoint to be able to bring a responsible supplement to the world. Again, not to help fix the entire problem, but to be part of the solution. So that then led to Fatty15. We came up with this name, you know, they laid out, okay, we've got all this great science and great ingredient. Now what do you do? What do you name it? And the group that was helping us put out, you know, 50 index cards with different names and they put fatty and we took it off the table and we were like, well, it's not going to be that one. And then as we realized we really needed to own the word fatty and just show that not all fats are bad. And then, you know, to be able to talk about there are good fats for us, even in the saturated fat category. So brought it to the world in 2020, and then sold out within six weeks, been on the cover of New York Times and Washington Post and was Inc. 5000's fastest growing supplement company in America last year.