Facebook on The Michael Kay Show

The Michael Kay ShowJuly 29, 2026

Hour 1: Buster Olney and Rich Cimini

0:29
pre-roll
Michael Kay, Don La Greca, Peter Rosenberg
ESPN New York, Michael Kay
July 29, 2026
Announcer-readBrand awarenessBaked-in adTechnology
0:00 / 0:29
@ in ep

Estimated current placement value

Low confidence
~$220range $32$1,500

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:29 · Announcer-read · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This episode is brought to you by Facebook. So, you were scrolling on Marketplace, and there it was, the bike you'd been searching for. You sent a message, and it turned out the seller was super chatty, kind of funny, and an avid cyclist. The next thing you know, you're in a cycling crew. Well, a community cycling group. The thing about Facebook, you might find more than what you're looking for. From a browse to a bike ride, this summer, find more on Facebook.

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Episode

The Michael Kay Show
Hour 1: Buster Olney and Rich Cimini
Hosts: Michael Kay, Don La Greca, Peter Rosenberg
Publisher: ESPN New York, Michael Kay