AG

Ethos on First Take

First TakeJuly 27, 2026

Hour 1: Will LeBron and 76ers Struggles in Year One?

1:00
mid-roll
Stephen A Smith
Speaker
ESPN, Stephen A. Smith, Shae Cornette
July 27, 2026
Announcer-readDirect responseBaked-in adInsurance
0:00 / 1:00
@ 40:18 in ep

Estimated current placement value

Low confidence
~$240range $36–$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 1:00 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Life insurance is one of those things that's easy to put off because it doesn't feel urgent today. But it's not just another financial box to check. It's about having a plan in place so if life throws something unexpected at your family, they're not left dealing with the financial side without support. Ethos makes getting life insurance fast and easy. It's 100% online so you can get a quote in seconds, apply in minutes, and get same-day coverage. There's no medical exam. You just answer a few simple health questions online. You can get up to $3 million in coverage, and some policies start as low as $30 a month. Ethos has also earned strong customer feedback with a 4.8 out of 5-star rating on Trustpilot, based on more than 4,000 reviews. Take 10 minutes to get covered today with life insurance through Ethos. Get your free quote at ethos.com/sports. That's E-T-H-O-S.com/sports. Application times may vary, rates may vary. Trustpilot rating as of June 1st, 2025.

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Part of campaign

Ethos: Free quote · Jul 10–27, 2026

free quote

10 promos·3 shows

Ethos sponsor landing page on First Take

Ethos sponsor landing page advertised on First Take

Ethos landing page captured for its sponsorship on First Take.

ethos.com/sports

Episode

First Take
Hour 1: Will LeBron and 76ers Struggles in Year One?
Host: Stephen A Smith
Publisher: ESPN, Stephen A. Smith, Shae Cornette