Empower on 99% Invisible

99% InvisibleJuly 31, 2026

100 Objects #11: Brannock Device

0:32
mid-roll
Roman Mars
Roman Mars
July 31, 2026
Host-read (by Roman Mars)Direct responseBaked-in adFintech
0:00 / 0:32
@ 14:38 in ep

Estimated current placement value

Low confidence
~$1,300range $270$9,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 0:32 · Host-read (by Roman Mars) · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Say you've always wanted to have a backyard oasis. Here's the thing. If you get smart with your money, you can do things like that. With Empower, you can start making the most of your money so you can go out and live a little. Isn't that why we work so hard? To have a little fun with our money, like treating yourself to something special or spontaneously doing something extra for a loved one. So use Empower to get good at money so you can be a little bad. Join their 20 million customers today at Empower.com.

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Empower sponsor landing page on 99% Invisible

Empower sponsor landing page advertised on 99% Invisible

Empower landing page captured for its sponsorship on 99% Invisible.

empower.com/

Episode

99% Invisible
100 Objects #11: Brannock Device
Host: Roman Mars
Publisher: Roman Mars