AG

Egg Life on The Wirecutter Show

The Wirecutter ShowJuly 28, 2026

Life After PFAS

0:30
mid-roll
Christine Cyr Clisset, Caira Blackwell, Rosie Guerin
The New York Times
July 28, 2026
Announcer-readDirect responseBaked-in adFood & Beverage
0:00 / 0:30
@ 5:13 in ep

Estimated current placement value

Low confidence
~$240range $36–$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:30 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

The Wirecutter Show is supported by Egg Life. Back to School has parents managing a lot more moving pieces. And meals quickly become one more problem to solve. Egg Life egg white wraps make it easy to sneak high-quality protein into your favorite meals and snacks. These wraps, made from egg whites, not flour, are a total game-changer. They're high in protein and low in carbs. Find Egg Life wraps chilling in the fridge at Aldi, Whole Foods, Kroger, Target, Walmart, and more. Visit egglifefoods.com to find a retailer near you.

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Egg Life sponsor landing page on The Wirecutter Show

Egg Life sponsor landing page advertised on The Wirecutter Show

Egg Life landing page captured for its sponsorship on The Wirecutter Show.

egglifefoods.com/

Episode

The Wirecutter Show
Life After PFAS
Hosts: Christine Cyr Clisset, Caira Blackwell, Rosie Guerin
Publisher: The New York Times