Duluth Trading Company on Conan O’Brien Needs A Friend

Conan and Sona in Morocco

0:56
mid-roll
Conan O'Brien
Team Coco & Earwolf
June 24, 2026
Host-read (by Conan O'Brien)Direct responseBaked-in adRetail
0:00 / 0:56
@ 15:59 in ep

Estimated current placement value

Low confidence
~$1,800range $360$12,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 0:56 · Host-read (by Conan O'Brien) · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Conan O'Brien: Have you got an ass? Then Duluth Trading Company is for you. I'm just reading what they wrote, folks. For decades, Duluth has been making workwear for harder workers. You got an ass, Sona? Sona Movsesian: Yeah. I do. Conan O'Brien: Well, Duluth companies for you from highly abrasion resistant pants to heat beating work shirts, Duluth empowers you to take on life with your own two hands. Ready to bolster your nether regions? What the hell? Duluth's buck naked unders are the no pinch, no stink, no sweat solution when your junk drawer is on life support. Sona Movsesian: Oh, god. They went too far. Conan O'Brien: They went too far. Sona Movsesian: Yeah. And you read it. You read it all. Didn't even ask any questions. Conan O'Brien: Blacked out, and it just came out of my mouth. So you do your glutes a favor. Shop at a Duluth Trading store

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Episode

Conan O’Brien Needs A Friend
Conan and Sona in Morocco
Host: Conan O'Brien
Publisher: Team Coco & Earwolf