DraftKings on First Take
First TakeJuly 10, 2026
Hour 2: Can Steph and LeBron Play Together?
0:16
mid-roll
Stephen A Smith
ESPN, Stephen A. Smith, Shae Cornette
July 10, 2026
Host-read (by Stephen A Smith)Direct responseBaked-in adEntertainment
0:00 / 0:16
@ 24:34 in ep
Estimated current placement value
Low confidence~$330range $54–$2,300
What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:16 · Host-read (by Stephen A Smith) · mid-roll.
Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →Transcript
DraftKings is now live in all 50 states. New DraftKings customers spend $5 and get $200 in bonuses. Download the DraftKings app and use promo code FIRSTTAKE when you sign up. The crown is yours.
Auto-transcribed · verbatim audio matches · Report an error
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Part of campaign
DraftKings: Spend $5 and get $200 in bonuses · Jul 10–17, 2026
spend $5 and get $200 in bonuses
6 promos·2 shows
Episode
First Take
Hour 2: Can Steph and LeBron Play Together?
Host: Stephen A Smith
Publisher: ESPN, Stephen A. Smith, Shae Cornette