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99% InvisibleJuly 28, 2026

The Finnish Baby Box

0:26
mid-roll
Roman Mars
Roman Mars
July 28, 2026
Host-read (by Roman Mars)Direct responseBaked-in adFinancial Services
0:00 / 0:26
@ 0:29 in ep

Estimated current placement value

Low confidence
~$1,300range $270–$9,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:26 · Host-read (by Roman Mars) · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

It's smart to always have a few financial goals. And a really smart one you can set? Earning cash back on what you buy every day. And with Discover, you can. Get this, Discover automatically matches all the cash back you've earned at the end of your first year. Seriously, all of it. And we trust you to make smart decisions. After all, you listen to this show. See terms at discover.com slash credit card.

Auto-transcribed · verbatim audio matches · Report an error

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Episode

99% Invisible
The Finnish Baby Box
Host: Roman Mars
Publisher: Roman Mars