Designer Shoe Warehouse on Dateline NBC

Dateline NBCJune 23, 2026

Secrets Unmasked

0:34

mid-roll

Keith Morrison

Advertiser

NBC News

June 23, 2026

Announcer-readBrand awarenessDynamic insertionE-commerce

0:00 / 0:34

@ 29:58 in ep

Estimated current placement value

Low confidence

~$12,000range $1,200–$110,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:34 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08

Methodology and limitations →

Transcript

You know that thing where you get an amazing pair of shoes at a really great price and wanna tell everyone about it? Yeah. So do we. Here at Designer Shoe Warehouse, we'll give you something to brag about, like the latest styles from brands you love or the trends everyone's obsessing over, or shoes that make you feel like you. But go ahead. Show off a little. Buying shoes that get you at prices that get your budget. Head to your DSW store or dsw.com today. DSW, let us surprise you.

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Part of campaign

Designer Shoe Warehouse: Trendy shoes at great prices available in-store and online · Jun 23–Jul 18, 2026

Trendy shoes at great prices available in-store and online

3 promos·3 shows

Episode

Dateline NBC

Secrets Unmasked

Host: Keith Morrison

Publisher: NBC News