0:00 / 0:16
@ 0:59 in ep
Estimated current placement value
Low confidence~$12,000range $1,200–$110,000
What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:16 · Announcer-read · mid-roll.
Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →Transcript
This message comes from Dell Technologies. Get long-lasting battery life on the Dell XPS laptop powered by Series 3 Intel Core. Now from $699 with exclusive student pricing from $599. Visit dell.com slash deal.
Auto-transcribed · verbatim audio matches · Report an error
More from Dell
Recent reads from this sponsor
The Daily · Hosts: Michael Barbaro, Sabrina Tavernise · The Cyclospora Mystery: How Human Poop Got on So Much Lettuce
Est. value ~$15Krange $1.6K–$140Klow confidence
Up First · Hosts: Leila Fadel, Steve Inskeep, Michel Martin, A Martinez, Ayesha Rascoe, Scott Simon · Hormuz Negotiations, Michigan Senate Race, Trump Talks Economy
Est. value ~$12Krange $1.2K–$110Klow confidence
CNN 5 Things · Host: Jake Tapper · One Thing: Some AI Leaders Want to Pump the Brakes. It Too Late?
CNN 5 Things · Host: Jake Tapper · 5 Good Things: A New Search for Amelia Earhart’s Plane is Taking Flight
Dell sponsor landing page on Up First
Dell landing page captured for its sponsorship on Up First.
dell.com/deal
Episode
Up First
Blanche and the DOJ, Michigan Primaries, Spokane Wildfires
Hosts: Leila Fadel, Steve Inskeep, Michel Martin, A Martinez, Ayesha Rascoe, Scott Simon
Publisher: NPR

