ZipRecruiter on NPR News Now

NPR News NowMay 12, 2026

NPR News: 05-12-2026 7AM EDT

0:28
pre-roll
NPR
May 12, 2026
UnknownDirect responseBaked-in adHR & Recruiting
0:00 / 0:28
@ in ep

Estimated current placement value

Low confidence
~$860range $160$5,900

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:28 · Unknown · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This message comes from ZipRecruiter. Finding great candidates to hire can be like trying to find a needle in a haystack, unless you use ZipRecruiter. ZipRecruiter doesn't depend on candidates finding you. It finds them for you. That's why four out of five employers who post a job on ZipRecruiter get a quality candidate within the first day. And right now, you can try ZipRecruiter for free at ziprecruiter.com/zip. That's ziprecruiter.com/zip.

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Part of campaign

ZipRecruiter: Offer at zip · May 12–Jun 10, 2026

That's why four out of five employers who post a job on ZipRecruiter get a quality candidate within the first day.

5 promos·1 show

Episode

NPR News Now
NPR News: 05-12-2026 7AM EDT
Publisher: NPR