Coop Sleep Goods on Conan O’Brien Needs A Friend

Sword Play

0:45
post-roll
Conan O'Brien
Team Coco & Earwolf
June 10, 2026
UnknownDirect responseBaked-in adConsumer Goods
0:00 / 0:45
@ 26:07 in ep

Estimated current placement value

Low confidence
~$480range $90$3,300

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a 0.5× placement factor. Inputs for this read: 0:45 · Unknown · post-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

You ever wake up at, like, 3AM and your bed is just warm for no reason? Like, suddenly you're flipping your pillow, rotating like a rotisserie chicken, trying to find one cool spot that disappears immediately. At that point, you've kicked off the covers, adjusted the fan, maybe accepted your fate. That's why Coop Sleep Goods made their cooling collection, designed to stay cool all night, not just for the first five minutes. And right now, it's 20% off. So you can retire the whole flip the pillow 47 times routine. Coop's pillows are adjustable, breathable, and made to help keep things cool while you sleep. Plus, they have sheets and toppers, so your whole setup can chill out. If your bed's been running a little warm, this is your moment.

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Episode

Conan O’Brien Needs A Friend
Sword Play
Host: Conan O'Brien
Publisher: Team Coco & Earwolf