Coca-Cola on First Take
First TakeAugust 10, 2026
Hour 1: Was Flagrant 2 on Dijonai Carrington the Right Call?
0:06
mid-roll
Stephen A Smith
Speaker
ESPN, Stephen A. Smith, Shae Cornette
August 10, 2026
Announcer-readBrand awarenessBaked-in adFood & Beverage
0:00 / 0:06
@ 26:45 in ep
Estimated current placement value
~$240range $36–$1,700
What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
Methodology and limitations →Transcript
First Take is brought to you by Coca-Cola, always the real thing.
Auto-transcribed · verbatim audio matches · Report an error
More from Coca-Cola
Recent reads from this sponsor
The Breakfast Club · Hosts: DJ Envy, Charlamagne Tha God · INTERVIEW: Caroline Hirsch Talks NY Comedy Fest, Old vs. New Comedy, Chris Rock, Kevin Hart, Wanda Sykes, Tracy Morgan, Caroline’s Comedy Club + More
Est. value ~$960range $180–$6.6K
The Breakfast Club · Hosts: DJ Envy, Charlamagne Tha God · INTERVIEW: Caroline Hirsch Talks NY Comedy Fest, Old vs. New Comedy, Chris Rock, Kevin Hart, Wanda Sykes, Tracy Morgan, Caroline’s Comedy Club + More
Est. value ~$860range $160–$5.9K
The Breakfast Club · Hosts: DJ Envy, Charlamagne Tha God · FULL SHOW: Remy Ma Drops New Diss Track Following Papoose’s Cease & Desist + Blacc Sam and Bino Rideaux & Caroline Hirsch Interview
Est. value ~$960range $180–$6.6K
The Breakfast Club · Hosts: DJ Envy, Charlamagne Tha God · FULL SHOW: Remy Ma Drops New Diss Track Following Papoose’s Cease & Desist + Blacc Sam and Bino Rideaux & Caroline Hirsch Interview
Est. value ~$860range $160–$5.9K
Estimated current placement value
~$240range $36–$1,700
What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
Methodology and limitations →Episode
First Take
Hour 1: Was Flagrant 2 on Dijonai Carrington the Right Call?
Host: Stephen A Smith
Publisher: ESPN, Stephen A. Smith, Shae Cornette