AG

Beautyrest on Morning Joe

Morning JoeJuly 31, 2026

U.S. GDP grew at slowed pace in second quarter at 1.5%

0:15
pre-roll
Joe Scarborough, Mika Brzezinski, Willie Geist
Joe Scarborough, Mika Brzezinski, MS NOW, Willie Geist
July 31, 2026
Host-read (by Joe Scarborough, Mika Brzezinski, Willie Geist)Brand awarenessBaked-in adRetail
0:00 / 0:15
@ 0:20 in ep

Estimated current placement value

Low confidence
~$300range $49–$2,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:15 · Host-read (by Joe Scarborough, Mika Brzezinski, Willie Geist) · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

A Beautyrest mattress gives you unparalleled motion separation, isolating movement with our pocketed coil technology, while providing individualized support for every sleeping position. People at their best get their beauty rest for 100 years.

Auto-transcribed · verbatim audio matches · Report an error

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Part of campaign

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Episode

Morning Joe
U.S. GDP grew at slowed pace in second quarter at 1.5%
Hosts: Joe Scarborough, Mika Brzezinski, Willie Geist
Publisher: Joe Scarborough, Mika Brzezinski, MS NOW, Willie Geist