LinkedIn on The Town with Matthew Belloni

This episode is brought to you by LinkedIn Ads. Ever invest in something that seemed incredible at first, but didn't live up to the hype? Marketers know that feeling. They optimize for the numbers that look great: impressions, reach, and reacts, but when they don't show revenue, well, that's a not-so-great conversation with the CFO. LinkedIn has a word for that: bull spend. Instead, why not invest in what looks good to your CFO? LinkedIn Ads generates the highest ROAS of all major ad networks. Reach the right buyers with LinkedIn Ads. You can target by company, industry, job title, and more. So cut the bull spend. Advertise on LinkedIn, the network that works for you. Spend $250 on your first campaign on LinkedIn Ads and get a $250 credit for the next one. Just go to linkedin.com/thetown. That's linkedin.com/thetown. Terms and conditions apply.