Carvana on Up First

Up FirstJuly 19, 2026

Infertility doctor secretly fathered dozens of children: how strangers became family

0:20

pre-roll

Leila Fadel, Steve Inskeep, Michel Martin, A Martinez, Ayesha Rascoe, Scott Simon

NPR

July 19, 2026

Announcer-readDirect responseBaked-in adE-commerce

0:00 / 0:20

@ 2:03 in ep

Estimated current placement value

Low confidence

~$11,000range $1,100–$99,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:20 · Announcer-read · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08

Methodology and limitations →

Transcript

This message comes from NPR sponsor Carvana. Carvana believes selling your car should be easy. Get a real offer down to the penny picked up from your driveway. You may keep waiting for a catch. There isn't one. Sell today at Carvana.com. Pickup fees may apply.

Auto-transcribed · verbatim audio matches · Report an error

More from this campaign

Carvana: Real offers and driveway pickup for selling your car · Jun 30–Jul 30, 2026

2 promos

Life Kit · Host: Marielle Segarra · Savings strategies that actually work

Est. value ~$240range $36–$1.7Klow confidence

mid-rollJul 30

Pop Culture Happy Hour · Speaker: Announcer · The best depictions of the American dream

Est. value ~$240range $36–$1.7Klow confidence

mid-rollJun 30

More from Carvana

Recent reads from this sponsor outside this campaign

4 promos

The Daily Show: Ears Edition · Host: Jon Stewart · This Week's Interviews | Kaitlan Collins, Jeff Hiller, Twin Temple, and Theo Baker

Est. value ~$480range $90–$3.3Klow confidence

post-rollAug 8

Up First · Hosts: Leila Fadel, Steve Inskeep, Michel Martin, A Martinez, Ayesha Rascoe, Scott Simon · Blanche Rescinds 'Anti-Weaponization Fund', Iran Strikes Off, Midwest Primaries

Est. value ~$12Krange $1.2K–$110Klow confidence

mid-rollAug 8

IHIP News · Hosts: Jennifer Welch, Angie Sullivan · Trump Visibly Panics As His WH Goes UP IN Flames, He Destroys JD's Career

Est. value ~$1.2Krange $240–$8.1Klow confidence

pre-rollAug 8

IHIP News · Hosts: Jennifer Welch, Angie Sullivan · Trump Visibly Panics As His WH Goes UP IN Flames, He Destroys JD's Career

Est. value ~$1.2Krange $240–$8.1Klow confidence

pre-rollAug 8

Part of campaign

Carvana: Real offers and driveway pickup for selling your car · Jun 30–Jul 30, 2026

Real offers and driveway pickup for selling your car.

3 promos·3 shows

Carvana sponsor landing page on Up First

Carvana sponsor landing page advertised on Up First

Carvana landing page captured for its sponsorship on Up First.

carvana.com/

Episode

Up First

Infertility doctor secretly fathered dozens of children: how strangers became family

Hosts: Leila Fadel, Steve Inskeep, Michel Martin, A Martinez, Ayesha Rascoe, Scott Simon

Publisher: NPR