Thumbtack on Fresh Air

Fresh AirJuly 7, 2026

Legendary record producer & manager Peter Asher

0:29

mid-roll

Terry Gross

NPR

July 7, 2026

Announcer-readDirect responseBaked-in adE-commerce

0:00 / 0:29

@ 50:26 in ep

Estimated current placement value

Low confidence

~$960range $180–$6,600

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:29 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08

Methodology and limitations →

Transcript

This message comes from Thumbtack. Avoiding your unfinished home projects because you're not sure where to start? Thumbtack knows homes so you don't have to. Don't know the difference between matte paint finish and satin? Or what that clunking sound from your dryer is? With Thumbtack, you don't have to be a home pro. You just have to hire one. You can hire top-rated pros, see price estimates, and read reviews all on the app. Download today.

Auto-transcribed · verbatim audio matches · Report an error

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Part of campaign

Thumbtack Home Project Solutions

An app to hire top-rated local home professionals, see price estimates, and read reviews.

5 promos·4 shows

Episode

Fresh Air

Legendary record producer & manager Peter Asher

Host: Terry Gross

Publisher: NPR