0:00 / 0:18
@ 1:50 in ep
Estimated current placement value
Low confidence~$11,000range $1,100–$99,000
What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:18 · Announcer-read · pre-roll.
Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →Transcript
This message comes from WISE, the smart way to manage your money around the world. With WISE, you can send, spend, and receive money in over 40 currencies at the mid-market rate. Learn more at WISE.com. T's and C's apply.
Auto-transcribed · verbatim audio matches · Report an error
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Part of campaign
Wise: Podcast advertising · Jun 12–Jul 11, 2026
Wise advertising observed across this podcast campaign.
2 promos·2 shows
Wise sponsor landing page on Up First
Wise landing page captured for its sponsorship on Up First.
wise.com/
Episode
Up First
Election Betting on Prediction Markets, Special Education, Breastmilk Storage
Hosts: Leila Fadel, Steve Inskeep, Michel Martin, A Martinez, Ayesha Rascoe, Scott Simon
Publisher: NPR