Plan B on Dateline NBC
After the Flood
Estimated current placement value
Low confidenceWhat a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a 0.5× placement factor. Inputs for this read: 0:37 · Announcer-read · post-roll.
Transcript
Plan B made over the counter emergency contraception legal more than twenty years ago. It's a safe, effective backup birth control option that helps prevent pregnancy before it starts by temporarily delaying ovulation. Plan B is the number one OB GYN recommended brand and the only one you can find at all major retailers in all 50 US states. There's no minimum age requirement, and you don't need an ID to buy it. You can order it through DoorDash and other major delivery platforms too. That's freedom to be. Use as directed.
More from this campaign
Plan B: OTC emergency contraception available nationwide with no age requirement · Jun 30–Jul 1, 2026
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Recent reads from this sponsor outside this campaign
Plan B: OTC emergency contraception available nationwide with no age requirement · Jun 30–Jul 1, 2026
Plan B is OTC emergency contraception available nationwide with no age requirement