Nuun Hydration on 99% Invisible

99% InvisibleJune 12, 2026

100 Objects #4: Lowe's Gas Bag

0:58
mid-roll
Roman Mars
Roman Mars
June 12, 2026
UnknownDirect responseBaked-in adFood & Beverage
0:00 / 0:58
@ 22:31 in ep

Transcript

Doing hard things doesn't always look dramatic. Sometimes it's an early workout, a long hike, or a full day outside where quitting feels easier than pushing through. Real life hard things. That's exactly what Noon Hydration is made for. It's real deal activated hydration built to help keep people moving through the moments that ask a little more from them. Nuun Hydration tablets deliver clean ingredients and optimized electrolytes that hydrate better than water alone, especially when you're sweating, moving, or pushing through a long day. Drop one into a bottle and it dissolves quickly, tastes great, and comes in a simple no mess tube you can take anywhere. And at less than $1 per serving, it's easy to make part of your routine. Nuun is made for people who show up, value growth, and find joy in the effort. It helps support clear focus, steady energy, and the mindset to take on whatever comes next. Shop Nuun Hydration at nuunlife.com. That's nuunlife.com, and fuel your next hard thing.

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Estimated ad cost

~$960range $180$6,600

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Part of campaign

Nuun Hydration: Clean electrolyte tablets for better hydration under $1 per serving · Jun 5–26, 2026

Nuun Hydration offers clean electrolyte tablets for better hydration under $1 per serving

3 promos·2 shows

Nuun Hydration sponsor landing page on 99% Invisible

Nuun Hydration sponsor landing page advertised on 99% Invisible

Nuun Hydration landing page captured for its sponsorship on 99% Invisible.

nuunlife.com/

Episode

99% Invisible
100 Objects #4: Lowe's Gas Bag
Host: Roman Mars
Publisher: Roman Mars