AG

Empower on 99% Invisible

99% InvisibleJune 12, 2026

100 Objects #4: Lowe's Gas Bag

0:35
mid-roll
Roman Mars
Roman Mars
June 12, 2026
UnknownBrand awarenessBaked-in adFintech
0:00 / 0:35
@ 20:22 in ep

Transcript

Say you've always wanted to have a backyard oasis. Here's the thing. If you get smart with your money, you can do things like that. With Empower, you can start making the most of your money so you can go out and live a little. Isn't that why we work so hard? To have a little fun with our money, like treating yourself to something special or spontaneously doing something extra for a loved one. So use Empower to get good at money so you can be a little bad. Join their 20,000,000 customers today at empower.com. Not an empowered client, paid or sponsored.

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Estimated ad cost

~$960range $180–$6,600

Estimate of what a similar one-episode podcast ad would cost based on rank, placement, and duration

Methodology and limitations →
Part of campaign

Empower: With Empower, you can start making the most of your money · Jun 12–Jul 10, 2026

With Empower, you can start making the most of your money so you can go out and live a little.

5 promos·3 shows

Empower sponsor landing page on 99% Invisible

Empower sponsor landing page advertised on 99% Invisible

Empower landing page captured for its sponsorship on 99% Invisible.

empower.com/

Episode

99% Invisible
100 Objects #4: Lowe's Gas Bag
Host: Roman Mars
Publisher: Roman Mars