AG

BetterHelp on Planet Money

Planet MoneyJune 3, 2026

There's no business like dough business

0:17
pre-roll
Alexi Horowitz-Ghazi, Robert Smith
NPR
June 3, 2026
UnknownDirect responseBaked-in adHealth & Wellness
0:00 / 0:17
@ — in ep

Estimated current placement value

Low confidence
~$220range $32–$1,500

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:17 · Unknown · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This message comes from BetterHelp. Summer can feel like a sprint. It's easy to slip into survival mode just trying to get through it. Therapy can help you slow down and actually be present for the moments that matter. Visit betterhelp.com/npr.

Auto-transcribed · verbatim audio matches · Report an error

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Part of campaign

BetterHelp: Therapy for staying present, directs listeners to betterhelp.com/npr · Jun 2–27, 2026

BetterHelp promotes therapy for staying present, directs listeners to betterhelp.com/npr

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BetterHelp sponsor landing page on Planet Money

BetterHelp sponsor landing page advertised on Planet Money

BetterHelp landing page captured for its sponsorship on Planet Money.

betterhelp.com/npr

Episode

Planet Money
There's no business like dough business
Hosts: Alexi Horowitz-Ghazi, Robert Smith
Publisher: NPR