ChatGPT on Freakonomics Radio

Freakonomics RadioJuly 14, 2026

How a Great Architect Thinks, with Bjarke Ingels | Better in Person

1:01
mid-roll
Stephen J. Dubner
Freakonomics Radio + Stitcher
July 14, 2026
Host-read (by Stephen J. Dubner)Direct responseBaked-in adArtificial Intelligence
0:00 / 1:01
@ 28:57 in ep

Estimated current placement value

Low confidence
~$1,800range $360$12,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 1:01 · Host-read (by Stephen J. Dubner) · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This episode of Better in Person is presented by ChatGPT. It can help turn messy inputs into useful outputs like briefs, spreadsheets, dashboards, presentations, prototypes, landing pages, and workflows. You can even ask ChatGPT Work to take on entire workflows with a single request. Here's an example. It can turn customer research into a campaign brief, use that brief to create marketing assets, and adapt those assets for different markets, carrying context through every step. Put ChatGPT to work on your most ambitious ideas and projects. Download the new ChatGPT desktop app today.

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Episode

Freakonomics Radio
How a Great Architect Thinks, with Bjarke Ingels | Better in Person
Host: Stephen J. Dubner
Publisher: Freakonomics Radio + Stitcher