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ChatGPT on First Take

First TakeAugust 12, 2026

Hour 1: Are The Vikings Correct to start Kyler Over J.J. McCarthy?

0:27
post-roll
Stephen A Smith
Speaker
ESPN, Stephen A. Smith, Shae Cornette
August 12, 2026
Host-read (by Speaker)Direct responseBaked-in adArtificial Intelligence
0:00 / 0:27
@ 50:48 in ep

Estimated current placement value

~$170range $27–$1,100

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

Methodology and limitations →

Transcript

GPT. Hey, it's Bill Simmons from the Bill Simmons podcast. Have you guys heard about chat GPT work? It's the new way to use chat GPT for bigger multi-step projects. And when you need more than just answers, give chat GPT work access to your apps and files, and it can create real work documents like spreadsheets, slides, and structured reports. Get started at chat GPT.com by selecting work mode available on plus and pro plans.

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Estimated current placement value

~$170range $27–$1,100

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

Methodology and limitations →

ChatGPT sponsor landing page on First Take

ChatGPT sponsor landing page advertised on First Take

ChatGPT landing page captured for its sponsorship on First Take.

chatgpt.com/

Episode

First Take
Hour 1: Are The Vikings Correct to start Kyler Over J.J. McCarthy?
Host: Stephen A Smith
Publisher: ESPN, Stephen A. Smith, Shae Cornette