Charles Schwab on Up First
Up FirstAugust 1, 2026
Truth Social Paid Access, Colorado River Cuts, FIFA's Faceplant
0:14
post-roll
Leila Fadel, Steve Inskeep, Michel Martin, A Martinez, Ayesha Rascoe, Scott Simon
NPR
August 1, 2026
Announcer-readTune-inBaked-in adFintech
0:00 / 0:14
@ 16:28 in ep
Estimated current placement value
Low confidence~$6,000range $600–$55,000
What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a 0.5× placement factor. Inputs for this read: 0:14 · Announcer-read · post-roll.
Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →Transcript
This message comes from Charles Schwab with their original podcast, Choiceology. Choiceology is a show about the psychology and economics behind people's decisions. Download the latest episode and subscribe at schwab.com slash podcast.
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Charles Schwab sponsor landing page on Up First
Charles Schwab landing page captured for its sponsorship on Up First.
schwab.com/podcast
Episode
Up First
Truth Social Paid Access, Colorado River Cuts, FIFA's Faceplant
Hosts: Leila Fadel, Steve Inskeep, Michel Martin, A Martinez, Ayesha Rascoe, Scott Simon
Publisher: NPR