Charles Schwab on Short Wave
Short WaveJuly 31, 2026
Want to spend a year living in NASA's Mars simulation?
0:13
mid-roll
Emily Kwong, Regina Barber
NPR
July 31, 2026
Announcer-readTune-inBaked-in adFintech
0:00 / 0:13
@ 2:57 in ep
Estimated current placement value
Low confidence~$240range $36–$1,700
What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:13 · Announcer-read · mid-roll.
Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →Transcript
This message comes from Charles Schwab with their original podcast, Choiceology. Choiceology is a show about the psychology and economics behind people's decisions. Download the latest episode and subscribe at schwab.com slash podcast.
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Charles Schwab sponsor landing page on Short Wave
Charles Schwab landing page captured for its sponsorship on Short Wave.
schwab.com/podcast
Episode
Short Wave
Want to spend a year living in NASA's Mars simulation?
Hosts: Emily Kwong, Regina Barber
Publisher: NPR