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Estimated current placement value
Low confidenceWhat a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:45 · Announcer-read · mid-roll.
Transcript
Introducing Choiceology, an original podcast from Charles Schwab. Join Wharton professor Katie Milkman, an award-winning behavioral scientist and author of the best-selling book, How to Change, as she shares true stories from Nobel laureates, authors, athletes, and everyday people about why we do the things we do and how to make better choices to help avoid costly mistakes. Each episode covers the latest research in behavioral science and dives into themes like the power of self-control, shaping your mindset for success, navigating new beginnings, and why starting over can feel so hard. Listen to choiceology at schwab.com slash podcast, or wherever you listen.
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