0:00 / 0:20
@ 47:32 in ep
Estimated current placement value
Low confidence~$170range $27–$1,100
What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.5× placement factor. Inputs for this read: 0:20 · Host-read (by Sam Mullins) · post-roll.
Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →Transcript
If you're looking for more investigations, check out CBC's The Con. Each season focuses on stories about scammers and con artists. It's a podcast all about exposing the art of deception. Find The Con wherever you get your podcasts.
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Episode
Uncover
S37 E9: Behind the Curtain | The Expert Witness
Host: Sam Mullins
Publisher: CBC