Capella University on This American Life

This American LifeAugust 2, 2026

894: I Couldn't Help but Notice

0:14
pre-roll
Ira Glass
Speaker
This American Life
August 2, 2026
Announcer-readDirect responseDynamic insertionEducation
0:00 / 0:14
@ in ep

Estimated current placement value

Low confidence
~$2,900range $540$20,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 50 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:14 · Announcer-read · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This message comes from Capella University. That spark you feel? That's your drive for more. Capella University's FlexPath Learning Format lets you earn your degree at your pace, without putting life on pause. Learn more at capella.edu.

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Capella University sponsor landing page on This American Life

Capella University sponsor landing page advertised on This American Life

Capella University landing page captured for its sponsorship on This American Life.

capella.edu/

Episode

This American Life
894: I Couldn't Help but Notice
Host: Ira Glass
Publisher: This American Life