Capella University on Planet Money

Planet MoneyJune 26, 2026

We almost had a smartphone in the 90s. Why did it fail?

0:17
pre-roll
Alexi Horowitz-Ghazi, Robert Smith
Announcer
NPR
June 26, 2026
Announcer-readBrand awarenessDynamic insertionEducation
0:00 / 0:17
@ in ep

Estimated current placement value

Low confidence
~$220range $32$1,500

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:17 · Announcer-read · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This message comes from Capella University. That spark you feel, that's your drive for more. Capella University's FlexPath learning format lets you earn your degree at your pace without putting life on pause. Learn more at capella.edu.

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capella.edu/

Episode

Planet Money
We almost had a smartphone in the 90s. Why did it fail?
Hosts: Alexi Horowitz-Ghazi, Robert Smith
Publisher: NPR