Built on So True with Caleb Hearon

Holmes Returns Again

0:56
mid-roll
Caleb Hearon
Wave
July 30, 2026
Host-read (by Caleb Hearon)Direct responseBaked-in adFood & Beverage
0:00 / 0:56
@ 40:03 in ep

Estimated current placement value

Low confidence
~$450range $72$3,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 0:56 · Host-read (by Caleb Hearon) · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Y'all, I got a question for you. Are you getting rewarded for paying your rent or mortgage right now? If the answer is no, you need to check out Built. Becoming a Built member means earning points on every housing payment, no matter where you live. Built points can be redeemed for flights, hotels, lift rides, amazon.com purchases, future housing payments, and more. I'd recommend using them on a nice round-trip flight for you and a loved one to enjoy a long weekend out of town becoming a built member is super simple all you have to do is download the built app then link any credit or debit card to the app so purchases at your local spots become even more rewarding we love rewards and for the homeowners out there built works for mortgages too your housing payment is one of your biggest monthly expenses so why wouldn't you want to earn points on it download the built app and join the membership for where you live at joinbuilt.com slash so true that's j-o-i-m-b-i-l-t dot com slash so true use our link so they know we sent you

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Episode

So True with Caleb Hearon
Holmes Returns Again
Host: Caleb Hearon
Publisher: Wave