Booking.com on So True with Caleb Hearon

Holmes Returns Again

0:47
mid-roll
Caleb Hearon
Wave
July 30, 2026
Host-read (by Caleb Hearon)Brand awarenessBaked-in adTravel
0:00 / 0:47
@ 40:57 in ep

Estimated current placement value

Low confidence
~$450range $72$3,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 0:47 · Host-read (by Caleb Hearon) · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This episode is brought to you by Booking.com. Folks, we all work hard and deserve some rest and relaxation. Well, it just depends on how hard you've worked, and I don't want you guys to get any ideas. But I love clearing my calendar and going vacation mode when I can, and Booking.com is here to help you do the same. Picture this: you're sitting in the backseat of your office carpool car in bumper-to-bumper traffic, wondering, 'How did I get here? How did this happen to me? How is this my life?' Derogatory. At that moment, you open your phone to Booking.com. The next thing you know, boom, you're sipping on a Mai Tai on the balcony of your beachfront hotel in Miami. The sun on your skin, not a care in the world. Again, you think to yourself, 'How did I get here? This is awesome!' Positive connotation. But with a smile on your face this time due to the positivity.

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Episode

So True with Caleb Hearon
Holmes Returns Again
Host: Caleb Hearon
Publisher: Wave