Bombus on Short Wave
Short WaveJuly 13, 2026
How should we decide who, or what, is conscious?
0:17
mid-roll
Emily Kwong, Regina Barber
NPR
July 13, 2026
Announcer-readDirect responseDynamic insertionMedia & Entertainment
0:00 / 0:17
@ 15:14 in ep
Estimated current placement value
Low confidence~$240range $36–$1,700
What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:17 · Announcer-read · mid-roll.
Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →Transcript
This message comes from Bombus. Comfy footwear is the last thing you want to worry about this summer. Bombus, sandals and slides are perfect for beach days, barbecues, and everything in between. Go to bombus.com/npr.
Auto-transcribed · verbatim audio matches · Report an error
Bombus sponsor landing page on Short Wave
Bombus landing page captured for its sponsorship on Short Wave.
ixl.com/NPR
Episode
Short Wave
How should we decide who, or what, is conscious?
Hosts: Emily Kwong, Regina Barber
Publisher: NPR