Bombas on Radiolab

RadiolabJuly 31, 2026

The Shoe Thrower

0:44
mid-roll
Lulu Miller, Latif Nasser
WNYC Studios
July 31, 2026
Host-read (by Lulu Miller, Latif Nasser)Direct responseBaked-in adConsumer Goods
0:00 / 0:44
@ 36:01 in ep

Estimated current placement value

Low confidence
~$1,300range $270$9,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 0:44 · Host-read (by Lulu Miller, Latif Nasser) · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Radio Lab is supported by Bombas. Summer's here and it is time for all things outdoors, from hikes to runs in the park to just kicking up those feet on the grass. You can make the most out of your summer plans with Bombas supporting the base of your plans, of you, of your feet. Get it? I don't know. Anyway, they've got a whole line of pro-level sports-specific socks for golf, yoga, the gym, and socks for every kind of runner. These socks are soft and cushioned right where you want it, plus they're airy, sweat wicking, so your feet will feel as good at the end of your workout as they did at the start. Head on over to bombas.com slash Radiolab and use code Radiolab for 20% off your first purchase. That's B-O-M-B-A-S dot com slash Radiolab, code Radiolab at checkout.

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Bombas sponsor landing page on Radiolab

Bombas sponsor landing page advertised on Radiolab

Bombas landing page captured for its sponsorship on Radiolab.

bombas.com/Radiolab

Episode

Radiolab
The Shoe Thrower
Hosts: Lulu Miller, Latif Nasser
Publisher: WNYC Studios