Black Rifle Coffee on The Joe Rogan Experience

The Joe Rogan ExperienceJune 18, 2026

#2516 - Rowan Jacobsen

0:49
post-roll
Joe Rogan
Joe Rogan
June 18, 2026
UnknownDirect responseBaked-in adFood & Beverage
0:00 / 0:49
@ 116:05 in ep

Estimated current placement value

Low confidence
~$6,000range $600$55,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a 0.5× placement factor. Inputs for this read: 0:49 · Unknown · post-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Since 2014, Black Rifle Coffee has been celebrating America, freedom, and the people who keep this country moving forward every single day.

01:56:16
Joe Rogan

And this summer, Black Rifle's dropping limited edition America two hundred fiftieth commemorative bags for Just Black, Beyond Black, and Spirit of 76. They've also got Tiger Strike, their new bomb pop flavored energy drink. You can grab these Black Rifle products now at Walmart, your local Black Rifle coffee shop, or get 30% off your next order with code Rogan at blackriflecoffee.com/joerogan. Veteran founded Black Rifle Coffee Company, America's coffee, which kind of makes sense.

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Episode

The Joe Rogan Experience
#2516 - Rowan Jacobsen
Host: Joe Rogan
Publisher: Joe Rogan