AG

BILT on Hard Fork

Hard ForkJune 5, 2026

Hot I.P.O Summer + What Is A.I. Doing to Math? + HatGPT

0:30
mid-roll
Kevin Roose, Casey Newton
The New York Times
June 5, 2026
UnknownDirect responseBaked-in adFinancial Services
0:00 / 0:30
@ 51:50 in ep

Estimated current placement value

Low confidence
~$240range $36–$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:30 · Unknown · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

If you're still paying one of your biggest expenses, either rent or mortgage without BILT, it's time for a change. BILT is the membership for where you live that rewards you on rent, mortgage, and around your neighborhood. Every monthly housing payment earns you points that can be used toward flights, hotels, Lyft drives, amazon.com purchases, and more. Earn rewards and get something back wherever you live. Become a BILT member today at joinbuilt.com/hardfork.

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BILT sponsor landing page on Hard Fork

BILT sponsor landing page advertised on Hard Fork

BILT landing page captured for its sponsorship on Hard Fork.

amazon.com/

Episode

Hard Fork
Hot I.P.O Summer + What Is A.I. Doing to Math? + HatGPT
Hosts: Kevin Roose, Casey Newton
Publisher: The New York Times