Betterment on The Best of Car Talk

The Best of Car TalkJuly 25, 2026

#2659: Class Dismissed!

0:29
mid-roll
Tom Magliozzi, Ray Magliozzi
Speaker
NPR
July 25, 2026
Announcer-readDirect responseDynamic insertionFintech
0:00 / 0:29
@ 10:42 in ep

Estimated current placement value

Low confidence
~$240range $36$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 0:29 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This message comes from Betterment. Their automated investing and saving tools give you the quiet confidence of someone who knows where to put their money. With tax-smart tools that help grow your after-tax returns year-round. Get started today at Betterment.com. That's B-E-T-T-E-R-M-E-N-T dot com. Investing involves risk, performance not guaranteed. Betterment is not a tax advisor, nor should any information herein be considered tax advice. Please consult a qualified tax professional.

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Part of campaign

Betterment: Automated investing and saving tools with tax-smart features · Jul 30–Aug 1, 2026

Automated investing and saving tools with tax-smart features.

2 promos·2 shows

Betterment sponsor landing page on The Best of Car Talk

Betterment sponsor landing page advertised on The Best of Car Talk

Betterment landing page captured for its sponsorship on The Best of Car Talk.

betterment.com/

Episode

The Best of Car Talk
#2659: Class Dismissed!
Hosts: Tom Magliozzi, Ray Magliozzi
Publisher: NPR