AG

BetterHelp on Up First

Up FirstAugust 1, 2026

Truth Social Paid Access, Colorado River Cuts, FIFA's Faceplant

0:28
mid-roll
Leila Fadel, Steve Inskeep, Michel Martin, A Martinez, Ayesha Rascoe, Scott Simon
NPR
August 1, 2026
Announcer-readDirect responseBaked-in adHealth & Wellness
0:00 / 0:28
@ 1:16 in ep

Estimated current placement value

Low confidence
~$12,000range $1,200–$110,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:28 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This message comes from BetterHelp. One of the hardest parts about starting therapy? Not knowing what to expect. Instead of listening to an ad, hear from the people who've actually been there. Visit BetterHelp.com slash reviews to explore real client reviews that are updated every day. With an average live therapy session rating of 4.9 out of 5, based on more than 1.7 million client session reviews, the feedback speaks for itself. Visit BetterHelp.com slash reviews.

Auto-transcribed · verbatim audio matches · Report an error

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Part of campaign

BetterHelp: Therapy services · Jul 28–Aug 7, 2026

Therapy services

31 promos·15 shows

BetterHelp sponsor landing page on Up First

BetterHelp sponsor landing page advertised on Up First

BetterHelp landing page captured for its sponsorship on Up First.

betterhelp.com/reviews

Episode

Up First
Truth Social Paid Access, Colorado River Cuts, FIFA's Faceplant
Hosts: Leila Fadel, Steve Inskeep, Michel Martin, A Martinez, Ayesha Rascoe, Scott Simon
Publisher: NPR