AG

BetterHelp on This American Life

This American LifeAugust 17, 2026

895: Label Maker!

0:28
mid-roll
Ira Glass
Speaker
This American Life
August 17, 2026
Host-read (by Speaker)Direct responseDynamic insertionHealth & Wellness
0:00 / 0:28
@ 29:04 in ep

Estimated current placement value

~$4,400range $900–$30,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

Methodology and limitations →

Transcript

Support for This American Life comes from BetterHelp, one of the hardest parts about starting therapy, not knowing what to expect. Instead of listening to an ad, hear from people who've actually been there. Visit betterhelp.com slash reviews to explore real client reviews that are updated every day. With an average live therapy session rating of 4.9 out of 5, based on more than 1.7 million client session reviews, the feedback speaks for itself. That's betterhelp.com slash reviews.

Auto-transcribed · verbatim audio matches · Report an error

More from this campaign

BetterHelp: Therapy services · Jul 28–Aug 17, 2026

4 promos
Empire · Hosts: William Dalrymple, Anita Anand · 387. The Vikings Invade Britain (Ep 5)
Est. value ~$220range $32–$1.5K
pre-rollAug 17
Fresh Air · Host: Terry Gross · Best Of: 'Spider-Man' dir. Destin Daniel Cretton / Novelist Harriet Clark
Est. value ~$960range $180–$6.6K
mid-rollAug 16
Fresh Air · Host: Terry Gross · Best Of: 'Spider-Man' dir. Destin Daniel Cretton / Novelist Harriet Clark
Est. value ~$960range $180–$6.6K
mid-rollAug 16
The NPR Politics Podcast · Publisher: NPR · Two planes, a president and a catering truck
Est. value ~$960range $180–$6.6K
mid-rollAug 15

More from BetterHelp

Recent reads from this sponsor outside this campaign

4 promos
This American Life · Host: Ira Glass · 895: Label Maker!
Est. value ~$4.4Krange $900–$30K
mid-rollAug 17
The Rest Is History · Hosts: Tom Holland, Dominic Sandbrook · 697. The Troubles: Murder in Belfast (Part 1)
Est. value ~$3.2Krange $600–$22K
mid-rollAug 17
Toni and Ryan · Hosts: Toni Lodge, Ryan Jon · Peculiar Places People Have Peed
Est. value ~$450range $72–$3K
mid-rollAug 17
Toni and Ryan · Hosts: Toni Lodge, Ryan Jon · Peculiar Places People Have Peed
Est. value ~$450range $72–$3K
mid-rollAug 17

Estimated current placement value

~$4,400range $900–$30,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

Methodology and limitations →
Part of campaign

BetterHelp: Therapy services · Jul 28–Aug 17, 2026

therapy services

105 promos·26 shows

BetterHelp sponsor landing page on This American Life

BetterHelp sponsor landing page advertised on This American Life

BetterHelp landing page captured for its sponsorship on This American Life.

betterhelp.com/reviews

Episode

This American Life
895: Label Maker!
Host: Ira Glass
Publisher: This American Life