AG

BetterHelp on Short Wave

Short WaveJuly 29, 2026

Are extreme wildfires the new normal?

0:28
mid-roll
Emily Kwong, Regina Barber
NPR
July 29, 2026
Announcer-readDirect responseBaked-in adHealth & Wellness
0:00 / 0:28
@ 3:28 in ep

Estimated current placement value

Low confidence
~$240range $36–$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:28 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This message comes from BetterHelp. One of the hardest parts about starting therapy? Not knowing what to expect. Instead of listening to an ad, hear from the people who've actually been there. Visit BetterHelp.com slash reviews to explore real client reviews that are updated every day. With an average live therapy session rating of 4.9 out of 5, based on more than 1.7 million client session reviews, the feedback speaks for itself. Visit BetterHelp.com slash reviews.

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BetterHelp sponsor landing page on Short Wave

BetterHelp sponsor landing page advertised on Short Wave

BetterHelp landing page captured for its sponsorship on Short Wave.

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Episode

Short Wave
Are extreme wildfires the new normal?
Hosts: Emily Kwong, Regina Barber
Publisher: NPR