BetterHelp on Radiolab

RadiolabJuly 31, 2026

The Shoe Thrower

0:37

mid-roll

Lulu Miller, Latif Nasser

WNYC Studios

July 31, 2026

Announcer-readDirect responseBaked-in adHealth & Wellness

0:00 / 0:37

@ 50:51 in ep

Estimated current placement value

Low confidence

~$960range $180–$6,600

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:37 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08

Methodology and limitations →

Transcript

7 million client session reviews. BetterHelp says its therapist must have at least three years and 1,000 hours of hands-on experience, in addition to holding all required certifications across a range of specialties. And BetterHelp says it's easy to get started with one of their therapists, answer a few questions, get matched based on your needs, and switch therapists at any time if it's not the right fit. See the reviews, see what stands out, and see if BetterHelp is right for you. Visit BetterHelp.com slash Radiolab. That's BetterHelp.com slash Radiolab.

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BetterHelp sponsor landing page on Radiolab

BetterHelp sponsor landing page advertised on Radiolab

BetterHelp landing page captured for its sponsorship on Radiolab.

betterhelp.com/radiolab

Episode

Radiolab

The Shoe Thrower

Hosts: Lulu Miller, Latif Nasser

Publisher: WNYC Studios