AG

BetterHelp on Planet Money

Planet MoneyJuly 31, 2026

What makes a toy go viral

0:32
mid-roll
Alexi Horowitz-Ghazi, Robert Smith
NPR
July 31, 2026
Announcer-readDirect responseBaked-in adHealth & Wellness
0:00 / 0:32
@ 20:52 in ep

Transcript

This message comes from BetterHelp. One of the hardest parts about starting therapy, not knowing what to expect. Instead of listening to an ad, hear from the people who've actually been there. Visit betterhelp.com slash reviews to explore real client reviews that are updated every day. With an average live therapy session rating of 4.9 out of 5, based on more than 1.7 million client session reviews, the feedback speaks for itself. Visit betterhelp.com slash reviews.

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~$240range $36–$1,700

Estimate of what a similar one-episode podcast ad would cost based on rank, placement, and duration

Methodology and limitations →
Part of campaign

BetterHelp: Therapy services · Jul 28–Aug 7, 2026

Therapy services

31 promos·15 shows

BetterHelp sponsor landing page on Planet Money

BetterHelp sponsor landing page advertised on Planet Money

BetterHelp landing page captured for its sponsorship on Planet Money.

betterhelp.com/reviews

Episode

Planet Money
What makes a toy go viral
Hosts: Alexi Horowitz-Ghazi, Robert Smith
Publisher: NPR