Beautyrest on The Economics of Everyday Things

The Economics of Everyday ThingsAugust 3, 2026

62. Title Insurance

0:29

mid-roll

Zachary Crockett

Freakonomics Network & Zachary Crockett

August 3, 2026

Announcer-readBrand awarenessBaked-in adRetail

0:00 / 0:29

@ 9:13 in ep

Estimated current placement value

Low confidence

~$240range $36–$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:29 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08

Methodology and limitations →

Transcript

An undisturbed sleep is a beautiful thing. That's why a Beautyrest mattress is designed to give you unparalleled motion separation. isolating movement with our pocketed coil technology to help you sleep soundly no matter what's moving on the other side of the bed while providing individualized support for every sleeping position people at their best get their beauty rest for 100 years

Auto-transcribed · verbatim audio matches · Report an error

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Part of campaign

Beautyrest: Mattress with unparalleled motion separation and individualized support · Jul 30–Aug 3, 2026

Beautyrest mattress with unparalleled motion separation and individualized support.

15 promos·9 shows

Episode

The Economics of Everyday Things

62. Title Insurance

Host: Zachary Crockett

Publisher: Freakonomics Network & Zachary Crockett