BBC on What's Up Docs?

What's Up Docs?July 28, 2026

Why do we follow bad advice?

1:40
post-roll
Chris van Tulleken, Xand van Tulleken
Speaker
BBC Radio 4
July 28, 2026
Announcer-readTune-inBaked-in adMedia & Entertainment
0:00 / 1:40
@ 29:36 in ep

Estimated current placement value

Low confidence
~$120range $18$830

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.5× placement factor. Inputs for this read: 1:40 · Announcer-read · post-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Available, where are they available, Zandi? In the feed on BBC Sounds. And that's it from us. Until next time, take care of yourselves and each other. Hello, Greg Jenner here. I'm the host of You're Dead to Me, the BBC comedy show that takes history seriously. Every episode, I pair up a top historian with a fantastic comedian, and we have a lovely, funny, fascinating chat about a different subject from world history. And in this new series, we're beginning with an epic voyage through the story of Homer, the Iliad, and the Odyssey. And that's with Kyle Smith-Bino joining us. And then we'll be learning about Francis Galton and the racist, discredited pseudoscience of eugenics with Desiree Birch. We'll meet many medieval saints in their bone boxes with Rachel Parris. That's You're Dead to Me. Listen first on BBC Sounds. Hello, Greg Jenner here. I'm the host of You're Dead to Me, the BBC comedy show that takes history seriously. Every episode I pair up a top historian with a fantastic comedian and we have a lovely, funny, fascinating chat about a different subject from world history. And in this new series we're beginning with an epic voyage through the story of Homer, the Iliad and the Odyssey. And that's with Kyle Smith-Bino joining us. And then we'll be learning about Francis Galton and the racist, discredited pseudoscience of eugenics with Desiree Birch. We'll meet many medieval saints in their bone boxes with Rachel Parris. So if that sounds like your sort of thing, listen to You're Dead to Me wherever you get your podcast. Thank you. Bye.

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BBC: You're Dead to Me, a BBC comedy show that takes history seriously · Jul 28–31, 2026

You're Dead to Me, a BBC comedy show that takes history seriously

3 promos·2 shows

Episode

What's Up Docs?
Why do we follow bad advice?
Hosts: Chris van Tulleken, Xand van Tulleken
Publisher: BBC Radio 4