Baird on WSJ What’s News

WSJ What’s NewsJuly 20, 2026

U.S.-Iran Ceasefire Collapses as American Death Toll Rises

0:36
pre-roll
Michael Derby
The Wall Street Journal
July 20, 2026
Announcer-readBrand awarenessDynamic insertionFinancial Services
0:00 / 0:36
@ in ep

Estimated current placement value

Low confidence
~$860range $160$5,900

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:36 · Announcer-read · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

I'm Steve Booth, CEO of Baird, an independent wealth, asset management and global capital markets firm. At Baird, our 5,000-plus employees are united by an unwavering commitment to excellence and a genuine passion for helping our clients and each other succeed. As a privately-held, truly employee-owned company, we treasure our independence since we can focus on delivering results to clients and taking care of our people throughout the cycles in our served markets. Learn more at rwbaird.com/wsj.

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Episode

WSJ What’s News
U.S.-Iran Ceasefire Collapses as American Death Toll Rises
Host: Michael Derby
Publisher: The Wall Street Journal