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Backmarket on The Intelligence from The Economist

The Intelligence from The EconomistJuly 21, 2026

Hard cedar: Lebanon seeks Trump’s help

0:31
pre-roll
The Economist
The Economist
July 21, 2026
Host-read (by The Economist)Direct responseBaked-in adRetail
0:00 / 0:31
@ — in ep

Estimated current placement value

Low confidence
~$300range $49–$2,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:31 · Host-read (by The Economist) · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

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Refurbished tech up to 50% less than new, with a one-year warranty and 30-day return policy.

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Backmarket sponsor landing page on The Intelligence from The Economist

Backmarket sponsor landing page advertised on The Intelligence from The Economist

Backmarket landing page captured for its sponsorship on The Intelligence from The Economist.

backmarket.com/

Episode

The Intelligence from The Economist
Hard cedar: Lebanon seeks Trump’s help
Host: The Economist
Publisher: The Economist