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Backmarket on The Intelligence from The Economist

The Intelligence from The EconomistJuly 7, 2026

Continental rift: NATO’s tense summit

0:32
pre-roll
The Economist
The Economist
July 7, 2026
Announcer-readDirect responseDynamic insertionRetail
0:00 / 0:32
@ 0:31 in ep

Estimated current placement value

Low confidence
~$220range $32–$1,500

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:32 · Announcer-read · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This intelligence podcast is sponsored by Backmarket, the leading global marketplace for refurbished tech. When the kids need phones, laptops, or tablets for school, buying refurbished tech makes sense for families trying to save money without sacrificing quality. At Backmarket, tech costs up to 50% less compared to new. All devices have been professionally refurbished and come with a one-year warranty and 30-day return policy. Start saving money. Visit Backmarket.com or the Backmarket app to shop now.

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Refurbished tech up to 50% less than new, with a one-year warranty and 30-day return policy.

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Backmarket sponsor landing page on The Intelligence from The Economist

Backmarket sponsor landing page advertised on The Intelligence from The Economist

Backmarket landing page captured for its sponsorship on The Intelligence from The Economist.

backmarket.com/

Episode

The Intelligence from The Economist
Continental rift: NATO’s tense summit
Host: The Economist
Publisher: The Economist