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Backmarket on Economist Podcasts

Economist PodcastsJuly 10, 2026

Putin’s options: an oligarch speaks out

0:32
pre-roll
The Economist
The Economist
July 10, 2026
Host-read (by The Economist)Direct responseBaked-in adRetail
0:00 / 0:32
@ 0:14 in ep

Estimated current placement value

Low confidence
~$300range $49–$2,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:32 · Host-read (by The Economist) · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

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Auto-transcribed · verbatim audio matches · Report an error

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Part of campaign

Backmarket: Refurbished tech up to 50% less than new, with a one-year warranty and 30-day… · Jul 6–31, 2026

Refurbished tech up to 50% less than new, with a one-year warranty and 30-day return policy.

25 promos·2 shows

Backmarket sponsor landing page on Economist Podcasts

Backmarket sponsor landing page advertised on Economist Podcasts

Backmarket landing page captured for its sponsorship on Economist Podcasts.

backmarket.com/

Episode

Economist Podcasts
Putin’s options: an oligarch speaks out
Host: The Economist
Publisher: The Economist